José Francisco Rodríguez
José Francisco Rodríguez is the president of the Asociación Española de Expertos en la Relación con Clientes, where he advocates for the integration of technology in customer service while addressing concerns about the impact of automation on service quality, particularly for older consumers.
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Spain:
José Francisco Rodríguez acknowledges that automation can frustrate older individuals due to a perceived decline in service quality.
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