Juha Kujala

Juha Kujala is a reindeer herder from Kuusamo, Finland, whose family has been engaged in this traditional livelihood for over 400 years. He has recently gained attention for raising concerns about the increasing number of wolf attacks on his reindeer, which he attributes to the impact of Russia's war in Ukraine on local wildlife populations. Kujala has also diversified his operations by promoting tourism, offering unique experiences such as reindeer yoga and sleigh rides, while emphasizing the cultural and economic importance of reindeer herding in Finnish society.