Jura Liaukonyte

Jura Liaukonyte

academic United States

Jura Liaukonyte is a marketing professor at Cornell University who studies consumer boycotts and has analyzed the potential impact of Target's recent DEI changes on its sales and customer loyalty.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
59,501
Power
3,775$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 5.00 0.02% +0% 331,002,651 59,501 $21,000,000 3,775$
Totals 1 331,002,651 59,501 $21,000,000 3,775$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Jura Liaukonyte, a marketing professor at Cornell University, studies consumer boycotts and their effectiveness. 5

CNN: Target retreated on DEI. Then came the backlash