Jura Liaukonyte
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Jura Liaukonyte is a marketing professor at Cornell University who studies consumer boycotts and has analyzed the potential impact of Target's recent DEI changes on its sales and customer loyalty.
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Recent news mentions
Jura Liaukonyte, a marketing professor at Cornell University, studies consumer boycotts and their effectiveness.
Target retreated on DEI. Then came the backlashCNN·
United States· 2025-02-19
United States· 2025-02-19
