Shreyans Goenka

Shreyans Goenka

academic United States

Shreyans Goenka is a marketing professor at Virginia Tech who specializes in examining how political beliefs influence consumer behavior and brand perception.

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United States United States: Shreyans Goenka is a marketing professor at Virginia Tech who studies how political beliefs impact consumer choices. 5

CNN: Target retreated on DEI. Then came the backlash