Kelly O’Keefe
Kelly O’Keefe is the founder of Brand Federation, a branding consultancy that specializes in helping companies navigate complex market challenges. He gained attention in recent news for his critical assessment of Elon Musk's impact on Tesla's brand reputation, describing it as 'brand homicide' due to the significant decline in sales among liberal buyers concerned about environmental issues.
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Kelly O’Keefe described Musk's actions as 'brand homicide' for Tesla.
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