
Leonardo Ottati
Leonardo Ottati is the president of the Cámara de Comercio Electrónico del Ecuador (CECE), where he advocates for fair regulations in the e-commerce sector. He has recently been in the news discussing the implications of a new $20 tariff on packages imported under the 4x4 regime, which is aimed at curbing commercial misuse of the system. Ottati expressed concern over how this regulation would negatively impact individual consumers who were using the system appropriately for personal purchases, emphasizing the need for a balanced approach that protects genuine users while addressing the issues of commercial abuse.
Not in the pool (under ¢1).
Recent news mentions
Leonardo Ottati, president of the CECE, highlighted the significance of the second Cyberday in 2025 coinciding with the start of the school period in the Sierra region.
Aparte de descuentos, la segunda edición del Cyberday llega con ofertas relámpago y sorteos | Economía | NoticiasLeonardo Ottati, the president of the CECE, highlights the exponential growth of digital commerce in Ecuador.
Compradores de 25 a 44 años dan más movimiento al Cyberday: más de $ 25 millones en ventas en tres días | Economía | NoticiasLeonardo Ottati, president of the Cámara de Comercio Electrónico del Ecuador, recalls the difficult start of e-commerce in the country.
‘No tener un canal digital bien habilitado para una marca podría ser el principio del fin’ | Economía | NoticiasLeonardo Ottati criticized the new regulation for unfairly impacting responsible users of the 4x4 system.
Arancel de $ 20 por paquete desalienta a compradores de Temu: ‘Van a pagar justos por pecadores’ | Economía | Noticias

