
Madeline Altamirano
Madeline Altamirano is a sales executive at Pical, a retail store in Ecuador, who recently reported a surge in sales of the store's polo shirts during the 2026 World Cup. Her leadership contributed to the rapid sell-out of over 500 units of the World Cup-themed apparel shortly after its launch, showcasing the significant impact of the tournament on consumer behavior.
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Madeline Altamirano confirmed that the collection launched on May 11 sold out its polo shirts in two and a half weeks.
El comercio ecuatoriano evalúa el impacto del Mundial y acelera la liquidación de ‘stock’ | Economía | NoticiasEl Universo – major Ecuadorian daily, est. 1921·
Ecuador· 2026-07-26





