Lingxiao Wang
Lingxiao Wang is a researcher at Texas A&M University who studies consumer behavior in food markets, particularly focusing on plant-based products. In her recent study, she found that a significant percentage of households that purchase plant-based meat alternatives, like the Impossible Burger, do not make repeat purchases, highlighting the challenges faced by faux-meat products in appealing to consumers.
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Lingxiao Wang conducted a study on the purchasing habits of Impossible Burgers at supermarkets.
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