Lorena Guzmán

Lorena Guzmán is a prominent marketing executive and brand manager known for her role as the gerente de marcas premium at Cervecería Boliviana Nacional (CBN). She has been instrumental in promoting Bolivian culinary heritage and elevating the country's gastronomy on an international stage. Her recent efforts in organizing 'El Gusto', the largest gastronomic festival in Bolivia, reflect her commitment to showcasing local talent and traditional flavors, while integrating cultural experiences and artistic performances.