Mario Ubiali

Mario Ubiali

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Mario Ubiali is the founder of Thimus, a company that applies neuroscience to understand human experiences related to food. He has contributed to the understanding of how sounds in cooking videos can create a sensory connection and enhance the overall culinary experience.

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Recent news mentions

Mario Ubiali is the founder of Thimus, a company that uses neuroscience to understand food experiences.

Sizzle, squeak, splash: How sounds in food videos trick our brains
The Globe and Mail·CanadaCanada· 2025-02-12
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