Michael Dykes
Michael Dykes is the CEO of the International Dairy Foods Association (IDFA), an organization representing the dairy industry in the United States. He has been a prominent advocate for healthier food options, emphasizing the importance of reducing sugar in children's diets and promoting dairy as a nutritious choice. Under his leadership, the IDFA has launched significant initiatives, including a pledge from over 40 ice cream companies to eliminate artificial colors from their products by 2027, aligning with broader public health goals.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 7.00 | 0.04% | +0% | 331,002,651 | 134,663 | $21,000,000 | 8,544$ |
| Costa Rica | 1 | 7.00 | 0.08% | +0% | 5,094,118 | 3,848 | $62,000 | 47$ |
| Totals | 2 | 336,096,769 | 138,511 | $21,062,000 | 8,591$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Costa Rica:
Michael Dykes is the president of the IDFA and supports the initiative to eliminate synthetic colorants.
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United States:
Michael Dykes, IDFA CEO, stated that they have reduced sugar by 60% in America's schools and flavored milk.
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