Mike Kitch

Mike Kitch is the CEO of Liquid I.V., a company that produces electrolyte powders designed to enhance hydration and prevent dehydration. Under his leadership, Liquid I.V. has capitalized on the growing hydration trend, expanding its market beyond athletes to a broader consumer base. Kitch believes that chronic dehydration is a widespread issue that many people are unaware of, and he aims to promote health and wellness through better hydration solutions.