Mike Schwede

Mike Schwede is an entrepreneur and digital strategist based in Switzerland, known for his early adoption of Tesla vehicles and his disillusionment with Elon Musk's political actions, particularly his support for far-right politics. After feeling 'utter disgust' over Musk's controversial stance, Schwede began donating to charities that support LGBTQ+ youth and combat extremism, as a form of personal resistance against the brand's changing image.