Mischa Roy

Mischa Roy is the owner of 'Spill the Tea,' a tea shop located in Northampton, Massachusetts. Amid the recent 'Economic Blackout' initiative aimed at challenging corporate consumerism, Roy reported an increase in sales at her store, as community members opted to support local businesses. Her experience highlights the positive impact of grassroots movements on small enterprises, as consumers shifted their spending habits to favor independent shops during the economic protest.