John Schwarz

John Schwarz

activist United States

John Schwarz is the founder of The People’s Union USA, an organization that advocates for economic resistance and social justice. He has garnered attention for leading a protest movement against major retailers like Walmart, Target, and Best Buy, calling for a 24-hour boycott in response to the perceived rollback of diversity, equity, and inclusion initiatives under former President Donald Trump. Schwarz emphasizes the importance of community empowerment and aims to remind the public of their collective power in shaping economic policies and practices that support inclusivity and equality.

Born on Jan 01, 1966 (59 years old)

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
286,000
Power
12,422$
Sentiment
6.37
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 3 5.67 0.05% +0% 331,002,651 181,338 $21,000,000 11,505$
Guatemala 2 7.00 0.14% +0% 17,915,568 24,276 $82,000 111$
Peru 1 7.00 0.04% +0% 32,971,846 12,442 $230,000 87$
Costa Rica 1 8.00 0.06% +0% 5,094,118 3,139 $62,000 38$
Jamaica 1 7.00 0.09% +0% 2,961,167 2,649 $15,000 13$
Spain 1 7.00 0.04% +0% 46,754,778 16,952 $1,400,000 508$
Liechtenstein 1 8.00 0.04% +0% 38,137 14 $6,900 3$
Vietnam 1 8.00 0.05% +0% 97,338,583 45,190 $340,000 158$
Totals 11 534,076,848 286,000 $23,135,900 12,423$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: John Schwarz is the organizer of the People’s Union USA and has served jail time on a sex charge. 4

The New York Times: The People’s Union USA’s ‘Economic Blackout’ Organizer Served Jail Time on Sex Charge

Spain Spain: John Schwarz is the promoter of the economic blackout initiative, advocating for a day of consumer resistance. 7

El País: Los consumidores convocan un “apagón económico” en Estados Unidos | Economía

Costa Rica Costa Rica: John Schwarz is the founder of the People's Union USA and organized a national economic boycott. 8

La Nación – main Costa Rican daily, est. 1946: Un día sin consumo en Estados Unidos: movimiento convoca atípico boicot

Liechtenstein Liechtenstein: John Schwarz is the founder of the People’s Union USA and initiated a campaign for an economic blackout in response to the challenges faced by Americans. 8

O Estado de S. Paulo (Estadão): Entenda o ‘apagão econômico’, campanha nas redes sociais que planeja boicote a compras nos EUA

United States United States: John Schwarz, founder of the grassroots group The People’s Union USA, said to make a significant impact, consumers would need to commit to boycotting Target beyond the 40-day Lenten season. 6

CNN: Black consumers are boycotting Target and corporations retreating from DEI