Nabila Popal
Nabila Popal is a senior director at the International Data Corporation (IDC), specializing in market research and analytics within the technology and consumer electronics sectors. She is particularly noted for her expertise in smartphone trends and consumer preferences, especially in the competitive landscape of the Chinese smartphone market.
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Recent news mentions
Nabila Popal, IDC senior research director, discussed the seismic shift expected in the smartphone market due to the memory crisis.
Smartphone market set to shrink 12.9 percent: IDC
Taiwan· 2026-02-28
Nabila Popal is a senior research director at the IDC.
AI is gobbling up the world’s memory chips, sending smartphone prices to record highs, report says
United States· 2026-02-27
Nabila Popal is a senior research director for the International Data Corporation who provided insights on smartphone pricing.
Phones might get pricier next year. Thank the AI boomUnited States· 2025-12-05
Nabila Popal wrote a report discussing the economic uncertainty affecting demand for smartphones.
You can now buy a $2,000 iPhoneUnited States· 2025-09-20
Nabila Popal is a senior director with IDC who commented on the lack of compelling AI features for users.
An ‘iPhone Air,’ price hikes and AI: What to watch at Apple’s biggest event of the yearUnited States· 2025-09-07
Nabila Popal is a senior director with the IDC’s data and analytics team.
Google Pixel 10: Our phones are flooded with apps. Google wants to helpUnited States· 2025-08-20
Nabila Popal is a senior director with the International Data Corporation who discussed the risks Apple faces with tariffs.
Apple just got a big win in Trump’s tariff war. It may have bigger concernsUnited States· 2025-08-07
Nabila Popal is a senior director for market research firm the International Data Corporation’s data and analytics team.
Apple needs a new reason to get you to buy a new iPhone. It may have oneUnited States· 2025-03-28
