Paul Lazarsfeld
Paul Lazarsfeld was a prominent sociologist known for his pioneering research in communication and media studies. His work, particularly the two-step flow of communication theory, explored how information spreads through society and the influence of opinion leaders on public opinion. Lazarsfeld's contributions laid the groundwork for understanding the interplay between media, society, and political behavior, making him a significant figure in the field of sociology.
Born on Feb 13, 1901 (124 years old)
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Paul Lazarsfeld's theory explains how public opinion is shaped by influential figures in the media.
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