Ralf Brandstätter
Ralf Brandstätter is the CEO of Volkswagen China, a pivotal role he assumed in 2022 during a challenging period marked by the COVID-19 pandemic. He leads the company in navigating the increasingly competitive Chinese automotive market, which has seen intensified pricing wars and pressure on German automakers. Brandstätter emphasizes the need for innovation and adaptation in technology to maintain VW's market position amidst fierce competition from local manufacturers.
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Germany:
Ralf Brandstätter discusses the intensifying price competition in the global automotive market.
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Germany:
Ralf Brandstätter is the VW-China Chief who discusses the challenges faced by German automakers in the competitive Chinese market.
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