René de Monchy

René de Monchy

executive New Zealand

René de Monchy is the chief executive of Tourism New Zealand, known for his innovative approaches to destination marketing. Under his leadership, the organization has sought to leverage digital platforms and gaming to attract tourists, emphasizing unique cultural experiences and sustainable travel practices. His recent initiatives include a partnership with Minecraft to create a virtual representation of New Zealand, allowing players to explore and engage with the country's rich cultural heritage and landscapes.

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Recent Mentions

New Zealand New Zealand: René de Monchy, chief executive of Tourism New Zealand, highlighted the ease of booking trips with the new direct flight. 8

Cam Wallace Stacey Kerr
The New Zealand Herald – country’s largest newspaper, est. 1863: Qantas to operate direct flights between Auckland and Adelaide

New Zealand New Zealand: René de Monchy called it an 'innovative approach to destination marketing'. 8

Whetu Paitai Blake Benny
The New Zealand Herald – country’s largest newspaper, est. 1863: Tourism New Zealand partners with Minecraft to make Aotearoa a playable destination