René de Monchy
René de Monchy is the chief executive of Tourism New Zealand, known for his innovative approaches to destination marketing. Under his leadership, the organization has sought to leverage digital platforms and gaming to attract tourists, emphasizing unique cultural experiences and sustainable travel practices. His recent initiatives include a partnership with Minecraft to create a virtual representation of New Zealand, allowing players to explore and engage with the country's rich cultural heritage and landscapes.
Global Media Ratings
Countries Mentioned
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Recent Mentions
New Zealand:
René de Monchy called it an 'innovative approach to destination marketing'.
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