René de Monchy
René de Monchy is the chief executive of Tourism New Zealand, known for his innovative approaches to destination marketing. Under his leadership, the organization has sought to leverage digital platforms and gaming to attract tourists, emphasizing unique cultural experiences and sustainable travel practices. His recent initiatives include a partnership with Minecraft to create a virtual representation of New Zealand, allowing players to explore and engage with the country's rich cultural heritage and landscapes.
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Recent news mentions
René de Monchy is the chief executive of Tourism New Zealand, discussing the new direct service to meet growing demand.
The ‘underrated’ part of New Zealand ‘all Aussies’ are being urged to visit
New Zealand· 2025-11-15
Tourism New Zealand chief executive Rene de Monchy confirmed the $6.3m would pay for the restaurant assessment and selection process.
Tourism New Zealand invests $6.3m to bring Michelin Guide to local restaurantsNew Zealand· 2025-11-05
René de Monchy is the chief executive of Tourism NZ and commented on the positive outlook for summer tourism.
Queenstown operators upbeat with visitor numbers up 14% on last yearNew Zealand· 2025-10-28
Tourism NZ chief executive Rene de Monchy said the agency would tap into Flight Centre’s global customer network.
Tourism boom, finally? Flight Centre says four countries crucial as new campaign unveiledNew Zealand· 2025-08-20
René de Monchy, chief executive of Tourism New Zealand, highlighted the ease of booking trips with the new direct flight.
Qantas to operate direct flights between Auckland and AdelaideNew Zealand· 2025-05-17
René de Monchy called it an 'innovative approach to destination marketing'.
Tourism New Zealand partners with Minecraft to make Aotearoa a playable destinationNew Zealand· 2025-03-18
