Rhodri Darch

Rhodri Darch is the co-chief executive of Everrati, a company that specializes in producing modified electric versions of classic and luxury cars for affluent customers. With a passion for automotive innovation, Darch advocates for the transformation of traditional petrol vehicles into electric models, showcasing a commitment to sustainability while maintaining the charm of iconic designs. His insights on Ferrari's new electric model, the Luce, reflect a broader understanding of the evolving market and consumer preferences in the luxury automotive sector.