Rob Wildeboer
Canadabusiness executiveMale7.0Global Dominance: 0.01%Rob Wildeboer is the executive chairman of Martinrea International Inc., a prominent auto parts manufacturer based in Vaughan, Ontario. Known for his outspoken views on trade policies, Wildeboer has recently been in the news for warning that U.S. tariffs on imports from Canada and Mexico will significantly increase vehicle prices and negatively impact the Detroit Three automakers—Ford, General Motors, and Stellantis. He argues that these tariffs will weaken the automakers, forcing them to raise prices on their trucks, which are popular among Trump's voter base. Wildeboer also criticized the legality of the tariffs under the United States-Mexico-Canada Agreement (USMCA) and indicated that legal action might be pursued should the tariffs take effect.
Country presence
Recent news mentions
Rob Wildeboer, executive chairman of Martinrea, discussed Hanwha's interest in expanding its defense capabilities in Canada.
Algoma to supply metals for Hanwha combat vehicles if South Korean company wins sub contractCanada· 2026-06-02
Rob Wildeboer, executive chairman and co-founder of Canadian auto-parts-maker Martinrea International, said he expects the U.S. to demand tighter rules of origin for finished vehicles.
Carney walks a tightrope on Fortress North America as trade review loomsCanada· 2026-05-27
The sizable business delegation included Martinrea International executive chairman Rob Wildeboer.
Canada, Mexico deepen economic ties in face of U.S. trade warCanada· 2025-09-19
Martinrea International executive chairman Rob Wildeboer will be joining Mr. Carney during his two-day visit to Mexico.
Canada, Mexico to sign strategic partnership during Carney visitCanada· 2025-09-17
Rob Wildeboer, executive chair of parts maker Martinrea International Inc., told the conference how he helped Trump advisers understand that duties on parts would quickly shut down the industry.
Industry Minister Joly sees role for automakers in boosting Canada’s defence capacityCanada· 2025-06-11
Rob Wildeboer, executive chairman of Vaughan, Ont.-based Martinrea, is confident that U.S. tariffs on Canadian-made cars will not survive the next round of negotiations.
Auto parts executive believes U.S. will drop auto tariffs when USMCA renegotiatedCanada· 2025-05-22
Rob Wildeboer, speaking on an analyst conference call, said the U.S. car giants will face massive costs under the President’s trade policy.
Auto parts maker Martinrea warns U.S. tariffs will drive up vehicle prices, hurt Detroit Three automakersCanada· 2025-03-07