Roberto Duailibi

Roberto Duailibi was a prominent Brazilian advertising executive and writer, born on October 8, 1935, in Campo Grande, Brazil. He co-founded the influential advertising agency DPZ in 1968, which became renowned for its creative campaigns and contributions to Brazilian advertising history. Duailibi played a crucial role in pioneering innovative marketing strategies, notably winning Brazil's first Gold Lion at the Cannes Lions International Festival of Creativity in 1975. His legacy includes the creation of memorable advertising characters, such as 'Garoto Bombril,' which set records for longevity in advertising. Duailibi's work not only shaped the advertising landscape in Brazil but also emphasized the importance of age diversity in the industry. He passed away on October 18, 2023.