Carlos Moreno

Carlos Moreno

advertiser Brazil

Carlos Moreno, famously known as 'garoto Bombril', has been the face of the iconic Brazilian cleaning product brand for nearly 40 years. He holds a record in the Guinness Book of World Records as the longest-running advertising mascot in history. Moreno's enduring presence in Bombril's marketing campaigns has made him a beloved figure in Brazilian pop culture, symbolizing the brand's commitment to quality and household care. His recent mention in the news comes as Bombril seeks judicial recovery to reorganize its financial structure.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
300,159
Power
1,202$
Sentiment
4.96
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Colombia 1 8.00 0.04% +0% 50,882,884 21,370 $350,000 147$
Venezuela 1 1.00 0.06% +0% 28,435,943 17,986 $48,000 30$
Spain 1 3.00 0.04% +0% 46,754,778 17,014 $1,400,000 509$
Liechtenstein 1 9.00 0.04% +0% 38,137 14 $6,900 3$
India 1 5.00 0.02% +0% 1,380,004,385 243,774 $2,900,000 512$
Totals 5 1,506,116,127 300,158 $4,704,900 1,201$
Interactive World Map

Each country's color is based on "Mentions" from the table above.