Carlos Moreno

Carlos Moreno

advertiser Brazil

Carlos Moreno, famously known as 'garoto Bombril', has been the face of the iconic Brazilian cleaning product brand for nearly 40 years. He holds a record in the Guinness Book of World Records as the longest-running advertising mascot in history. Moreno's enduring presence in Bombril's marketing campaigns has made him a beloved figure in Brazilian pop culture, symbolizing the brand's commitment to quality and household care. His recent mention in the news comes as Bombril seeks judicial recovery to reorganize its financial structure.

Born on Jan 01, 1998 (27 years old)

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
134,364
Power
3,107$
Sentiment
6.01
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Spain 2 5.00 0.18% +0% 46,754,778 85,397 $1,400,000 2,557$
Panama 2 6.50 0.19% +0% 4,314,768 8,103 $76,000 143$
Argentina 1 7.00 0.09% +0% 45,195,774 40,864 $450,000 407$
Totals 5 96,265,320 134,364 $1,926,000 3,107$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Indonesia Indonesia: Carlos Moreno, the creator of the 15-minute city concept, explained the benefits of choosing cycling over driving. 8

Kompas: Bukan Mobil Listrik, Kebangkitan Sepeda Mengubah Wajah Kota

Liechtenstein Liechtenstein: Carlos Moreno is the author of the concept of the '15-minute city' and has been a consultant for the mayor of Paris, Anne Hidalgo. 9

O Estado de S. Paulo (Estadão): ‘Nos tornamos centauros, metade humano e metade carro’, diz criador da ‘cidade de 15 minutos’