Carlos Moreno

Carlos Moreno

advertiser Brazil

Carlos Moreno, famously known as 'garoto Bombril', has been the face of the iconic Brazilian cleaning product brand for nearly 40 years. He holds a record in the Guinness Book of World Records as the longest-running advertising mascot in history. Moreno's enduring presence in Bombril's marketing campaigns has made him a beloved figure in Brazilian pop culture, symbolizing the brand's commitment to quality and household care. His recent mention in the news comes as Bombril seeks judicial recovery to reorganize its financial structure.

Born on Jan 01, 1998 (27 years old)

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
69,533
Power
2,413$
Sentiment
8.81
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Honduras 1 8.00 0.08% +0% 9,904,608 7,911 $25,000 20$
France 1 9.00 0.09% +0% 65,273,511 57,764 $2,700,000 2,389$
Ireland 1 8.00 0.08% +0% 5,030,000 3,857 $5,100 4$
Totals 3 80,208,119 69,532 $2,730,100 2,413$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

France France: Carlos Moreno, the chef from the restaurant Comer, explains the cultural significance of sauces in Mexican cuisine. 9

Le Monde: La salsa macha mango chipotle : « Une sauce généreuse, équilibrée en piquant, et accessible à tous les palais »

Honduras Honduras: Carlos Moreno, the general director of COPEG, emphasized the importance of bringing together technicians, producers, ministries, and governments to strengthen direct cooperation with the productive sector. 8

La Prensa – high-circulation Honduran daily: Centroamérica, México y EE UU unen esfuerzos para combatir el gusano barrenador

Cabo Verde Cabo Verde: Carlos Moreno is a beneficiary of the project who shared the positive impact of the training on his life and community. 8

Expresso das Ilhas – Cape Verdean newspaper & portal: Projecto “Ami ê di Paz, y bô?” arranca em Achada Eugénio Lima para combater a criminalidade

Liechtenstein Liechtenstein: Carlos Moreno was the actor who immortalized the character Garoto Bombril in a famous advertising campaign. 7

O Estado de S. Paulo (Estadão): Morre Roberto Duailibi, fundador da agência de publicidade DPZ