Silvia Bellezza
Silvia Bellezza is a professor at Columbia Business School, recognized for her research on consumer behavior and luxury branding. In 2023, she conducted a study that revealed how affluent individuals prioritize wellness, personal growth, and unique experiences, shifting the focus of luxury consumption away from conventional symbols of wealth.
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New Zealand:
Silvia Bellezza, an associate professor at Columbia Business School.
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Liechtenstein:
Silvia Bellezza found a connection between leisure activities and the expression of wealth in her 2023 study.
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Greece:
Silvia Bellezza is a professor at Columbia Business School who conducted a relevant study in 2023.
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