Tobe Berkovitz
Tobe Berkovitz is an emeritus professor of advertising at Boston University and a media consultant, known for his analysis of the intersection between media, advertising, and public perception. He commented on the significant impact of a $75-million Ontario trade advertisement, noting its unintended role in reigniting trade tensions between Canada and the United States.
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Canada:
Tobe Berkovitz commented on the impact of the trade advertisement on the trade war.
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