Victor Yarbrough

Victor Yarbrough

business executive United States

Victor Yarbrough is the CEO of Brough Brothers Distillery, which is notable for being Kentucky's first African American-owned distillery. Under his leadership, the company has been navigating significant challenges posed by tariffs implemented during the Trump administration, which have disrupted their plans for expansion and international sales. Yarbrough has expressed concerns over the uncertainty created by fluctuating tariff policies, highlighting the difficulties this poses for planning and growth in the bourbon industry.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
100,578
Power
6,381$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 6.00 0.03% +0% 331,002,651 100,578 $21,000,000 6,381$
Totals 1 331,002,651 100,578 $21,000,000 6,381$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Victor Yarbrough is one of the brothers behind Brough Brothers Distillery, the first Black-owned bourbon distillery in Kentucky. 6

CNN: The American consumer is on the ropes. Tariffs — and anxiety — could deliver the knockout blow

India India: Victor Yarbrough has been receiving hate mail from Canadians amid the ongoing US-Canada tariff war. 5

The Times of India: US Canada Tariff War: Kentucky bourbon maker gets hate mail from Canada amid tariff war: 'We are the bad guys here'

Canada Canada: Victor Yarbrough is the chief executive of Brough Brothers Distillery. 7

The Globe and Mail: Business Brief: The tough economics of ‘elbows up’

Canada Canada: Victor Yarbrough, CEO of Brough Brothers Distillery, expressed disappointment after losing a deal due to trade tensions. 5

The Globe and Mail: Buy Canadian movement starts to take a sizable bite into U.S. business

United Kingdom United Kingdom: Victor Yarbrough, CEO of Brough Brothers, does not want tariffs but prefers their certainty over the current uncertainty. 5

The Guardian: ‘They’re on. They’re off. We can’t plan’ – bourbon makers dazed by Trump tariffs | Trump tariffs