Yaling Jiang

Yaling Jiang

consumer trends analyst China

Yaling Jiang is a consumer trends analyst who observes the rising interest in traditional Chinese fortune-telling practices among young people. She connects this trend to a growing cultural confidence in China, where traditional beliefs are being embraced as a response to economic pressures and societal changes.

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Recent Mentions

Taiwan Taiwan: Yaling Jiang, a Chinese consumer trends analyst, stated that defending Labubu’s IP is no longer just about business interest, but about national interest. 7

Taipei Times – major English newspaper in Taiwan, est. 1999: Labubu underground: Lafufu makers defy Chinese authorities to feed the world’s appetite for viral doll

United Kingdom United Kingdom: Yaling Jiang is a Chinese consumer trends analyst who commented on the significance of Labubu's contribution to national interest. 7

The Guardian: Labubu underground: Lafufu makers defy Chinese authorities to feed the world’s appetite for viral doll | China

United Kingdom United Kingdom: Yaling Jiang, a consumer trends analyst, says the interest in Chinese-style fortune telling can be connected to a rising sense of cultural confidence. 7

The Guardian: The spiritual economy: young Chinese turn to fortune tellers as anxiety about the future rises | China