Alex Beecroft

Alex Beecroft

executive United Kingdom

Alex Beecroft is the Managing Director of Collins Dictionary, where he plays a pivotal role in identifying and defining contemporary language trends. Under his leadership, Collins recognized 'vibe coding' as its word of the year for 2025, reflecting the changing dynamics of technology and language. Beecroft emphasizes how this term encapsulates the evolution of communication in the age of AI, showcasing the importance of language in understanding technological advancements.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
9,203
Power
217$
Sentiment
8.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Portugal 1 8.00 0.09% +0% 10,196,709 9,203 $240,000 217$
Totals 1 10,196,709 9,203 $240,000 217$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Portugal Portugal: The director of Collins, Alex Beecroft, mentioned that the chosen expression captures how language evolution accompanies technological advancement. 8

Público: “Rage bait”, “vibe coding”, “6-7”: as palavras do ano vêm directamente da Internet | Palavra do Ano

United Kingdom United Kingdom: Alex Beecroft is the Managing Director of Collins who commented on the term 'vibe coding'. 7

BBC: 'Vibe coding' named word of the year by Collins Dictionary