Alex Beecroft

Alex Beecroft is the Managing Director of Collins Dictionary, where he plays a pivotal role in identifying and defining contemporary language trends. Under his leadership, Collins recognized 'vibe coding' as its word of the year for 2025, reflecting the changing dynamics of technology and language. Beecroft emphasizes how this term encapsulates the evolution of communication in the age of AI, showcasing the importance of language in understanding technological advancements.