Casper Grathwohl

Casper Grathwohl

executive United States

Casper Grathwohl is the president of Oxford Languages, the division responsible for the Oxford English Dictionary. He has played a significant role in documenting and analyzing the evolution of language in the digital age, particularly how social media influences linguistic trends. Recently, he commented on the surge in the use of the term 'brainrot,' highlighting its rise among young people as a reflection of the rapid changes in language driven by online content consumption.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
436,326
Power
12,789$
Sentiment
7.41
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 7.00 0.05% +0% 331,002,651 154,674 $21,000,000 9,813$
Brazil 1 8.00 0.09% +0% 211,049,527 190,995 $1,500,000 1,357$
United Kingdom 1 8.00 0.05% +0% 67,886,011 32,875 $2,700,000 1,308$
Portugal 1 7.00 0.09% +0% 10,196,709 9,120 $240,000 215$
Kenya 1 7.00 0.09% +0% 53,771,296 48,662 $106,000 96$
Totals 5 673,906,194 436,326 $25,546,000 12,789$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Portugal Portugal: The president of Oxford Languages, Casper Grathwohl, stated that the existence of the term 'rage bait' indicates increasing awareness of online manipulation tactics. 7

Público: “Rage bait”, “vibe coding”, “6-7”: as palavras do ano vêm directamente da Internet | Palavra do Ano

Kenya Kenya: Casper Grathwohl, president of OUP's languages division, discussed the implications of the term 'rage bait'. 7

The Standard: 'Rage bait' wins Oxford's word of 2025

United States United States: Casper Grathwohl, President of Oxford Languages, discussed the impact of rage bait and brain rot on mental exhaustion. 7

CNN: ‘Rage bait’ is Oxford’s Word of the Year

Brazil Brazil: Casper Grathwohl, president of Oxford Languages, discussed the impact of the term 'rage bait'. 8

O Globo: 'Rage bait' é a palavra do ano de 2025 segundo o dicionário de Oxford

United Kingdom United Kingdom: Casper Grathwohl is the president of Oxford Languages who commented on the significance of the term rage bait. 8

BBC: Rage bait named word of the year 2025 by Oxford University Press

Brazil Brazil: Casper Grathwohl, president of Oxford Languages, commented on the growth of the term 'brainrot' reflecting changes in language driven by social media. 7

O Globo: personagens italianos invadem redes sociais no Brasil e deixam internautas confusos; entenda