Alice Baker

Alice Baker

business executive New Zealand

Alice Baker is a senior research analyst at Mintel, where she focuses on consumer trends in the food and drink sector. Her insights highlight the significant rise in sales of ready-to-drink products, underscoring a shift towards casual drinking experiences among younger consumers, particularly in the context of social gatherings.

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Recent Mentions

New Zealand New Zealand: Alice Baker is the founder of the NZ Superyacht Academy, training new recruits for the industry. 8

Colle Ellen Butler Honey Bryant Paige Bell Brigido Munoz
The New Zealand Herald – country’s largest newspaper, est. 1863: Inside the secret world of Kiwis working on billionaires’ superyachts

Taiwan Taiwan: Alice Baker is a senior research analyst at Mintel. 7

Marten Lodewijks Jess Scheerhorn Giles Hedger Kiti Soininen
Taipei Times – major English newspaper in Taiwan, est. 1999: Why Gen Z aren’t the booze buzzkills we’ve been led to believe