Marten Lodewijks
Marten Lodewijks is the president of the Americas division at IWSR, a global beverage research firm. He has noted a significant shift in consumer behavior towards non-alcoholic beverages, highlighting that the percentage of alcohol consumers opting for non-alcoholic drinks has doubled recently. Lodewijks attributes this trend to health and wellness movements, particularly among younger generations.
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United Kingdom:
Marten Lodewijks is the US president of IWSR, which collects alcoholic beverage data and provides industry analysis.
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Taiwan:
Marten Lodewijks is the president of the drinks market analysts IWSR US.
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Honduras:
Marten Lodewijks is the president of the Americas division of IWSR.
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