Marten Lodewijks
Canadabusiness executiveMale7.0Global Dominance: 0.00%Marten Lodewijks is the president of the Americas division at IWSR, a global beverage research firm. He has noted a significant shift in consumer behavior towards non-alcoholic beverages, highlighting that the percentage of alcohol consumers opting for non-alcoholic drinks has doubled recently. Lodewijks attributes this trend to health and wellness movements, particularly among younger generations.
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Marten Lodewijks is the President and Managing Director of IWSR, who commented on the alcohol consumption trends among Gen Z.
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India· 2026-07-04
Marten Lodewijks is the president of IWSR, discussing the shift in consumer preferences from wine to spirits.
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United States· 2025-11-15
Marten Lodewijks is the US president of IWSR, which collects alcoholic beverage data and provides industry analysis.
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United Kingdom· 2025-08-10
Marten Lodewijks is the president of the drinks market analysts IWSR US.
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Taiwan· 2025-06-26
Marten Lodewijks is the president of the Americas division of IWSR.
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Honduras· 2025-02-21