Marten Lodewijks
Marten Lodewijks is the president of the Americas division at IWSR, a global beverage research firm. He has noted a significant shift in consumer behavior towards non-alcoholic beverages, highlighting that the percentage of alcohol consumers opting for non-alcoholic drinks has doubled recently. Lodewijks attributes this trend to health and wellness movements, particularly among younger generations.
Not in the pool (under ¢1).
Recent news mentions
Marten Lodewijks is the president of IWSR, discussing the shift in consumer preferences from wine to spirits.
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