Giles Hedger

Giles Hedger

business executive Unknown

Giles Hedger is the global consumer planning director at Diageo, a leading beverage alcohol company. He analyzes consumer behavior and drinking trends, particularly among Gen Z, challenging the narrative that this cohort is moving away from alcohol and instead emphasizing their enthusiasm for social drinking.

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Taiwan Taiwan: Giles Hedger is the global consumer planning director at Diageo. 7

Marten Lodewijks Jess Scheerhorn Alice Baker Kiti Soininen
Taipei Times – major English newspaper in Taiwan, est. 1999: Why Gen Z aren’t the booze buzzkills we’ve been led to believe