Kiti Soininen
Kiti Soininen is a research director at Mintel, a global market research firm, where she specializes in analyzing food trends and consumer behavior. In her recent commentary, she highlighted the surge in high-protein food products, noting that 8.3% of food product launches in early 2025 made protein claims, reflecting a notable increase in consumer interest and the marketing strategies surrounding protein-rich diets.
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Kiti Soininen, a research director at Mintel, says protein claims are being added to food with naturally high levels of the nutrient.
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