Andrew Campbell
Andrew Campbell is the CEO of Brand Finance Middle East, where he plays a crucial role in analyzing and reporting on national branding and soft power metrics. He recently commented on the UAE's remarkable rise in the global Soft Power Index, emphasizing its strong diplomatic and economic influence.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Guyana | 2 | 6.50 | 0.15% | +10% | 786,552 | 1,330 | $6,000 | 10$ |
| New Zealand | 1 | 6.00 | 0.04% | +0% | 4,822,233 | 2,110 | $210,000 | 92$ |
| Totals | 3 | 5,608,785 | 3,440 | $216,000 | 102$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Ardern poached senior Greens to work for her, including chief press secretary Andrew Campbell.
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Guyana:
Andrew Campbell found excursion arrangements for the Georgetown to Rosignol train from 1968.
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Guyana:
Local historian Andrew Campbell found excursion arrangements for the Georgetown to Rosignol and return the same day train from 1968.
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United Arab Emirates:
Andrew Campbell, the CEO of Brand Finance Middle East, noted that Gulf countries are experiencing some slowdown in soft power gains in 2025, except for the UAE.
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