Cristina Malcher

Cristina Malcher

advocate Brazil

Cristina Malcher is the president of the Commission of Women in Agribusiness, a national advocacy organization focused on supporting women in the agriculture sector in Brazil. She has highlighted the complexities surrounding land ownership and environmental regularity in the context of JBS's deforestation commitments. Malcher argues that the company's 2025 deadline for achieving fully traceable and deforestation-free cattle sourcing is unrealistic, emphasizing the need for greater clarity and support for farmers to navigate these challenges.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
49,354
Power
1,963$
Sentiment
4.50
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 2 4.50 0.07% +0% 67,886,011 49,354 $2,700,000 1,963$
Totals 2 67,886,011 49,354 $2,700,000 1,963$
Interactive World Map

Each country's color is based on "Mentions" from the table above.