Jacob Cooke

Jacob Cooke

executive China

Jacob Cooke is the chief executive of WPIC Marketing + Technologies, a Beijing-based firm that specializes in advising global brands on navigating the complex Asian markets. His firm operates e-commerce stores on Chinese platforms, including RedNote, also known as Xiaohongshu, which has recently gained attention as a TikTok substitute among American users amid discussions of a TikTok ban in the United States.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
129,491
Power
1,727$
Sentiment
5.60
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Guyana 1 8.00 0.10% +0% 786,552 759 $6,000 6$
United Kingdom 1 5.00 0.05% +0% 67,886,011 35,047 $2,700,000 1,394$
Vietnam 1 6.00 0.10% +0% 97,338,583 93,685 $340,000 327$
Totals 3 166,011,146 129,491 $3,046,000 1,727$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Jacob Cooke, the CEO of WPIC Marketing + Technologies, discussed how consumer products can express work pressure. 5

The Guardian: Stable genius? How a defective ‘crying horse’ toy went viral in China | China

Vietnam Vietnam: Jacob Cooke, the CEO of WPIC, explained that young consumers are increasingly comfortable expressing stress humorously. 6

VnExpress – leading Vietnamese online newspaper, est. 2001: Ngựa khóc - sản phẩm lỗi bỗng dưng gây 'sốt' dịp Tết

Canada Canada: Jacob Cooke is the chief executive of WPIC Marketing + Technologies, a Beijing-based firm that advises global brands in Asian markets. 7

The Globe and Mail: Opinion: Why TikTok substitute RedNote was always going to be a short-lived fad in the West