Jonah Berger
Jonah Berger is an associate professor of marketing at the University of Pennsylvania’s Wharton School of Business, recognized for his expertise in social dynamics and consumer behavior. He commented on a recent study about the nature of coolness, emphasizing the importance of empirical research in understanding social constructs and the attributes that contribute to being perceived as cool.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Brazil | 1 | 8.00 | 0.06% | +0% | 211,049,527 | 124,366 | $1,500,000 | 884$ |
| Totals | 1 | 211,049,527 | 124,366 | $1,500,000 | 884$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Brazil:
Jonah Berger, a marketing professor at the University of Pennsylvania, shows that emotionally charged news is more read and shared.
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United States:
Jonah Berger is an associate professor of marketing at the University of Pennsylvania’s Wharton School of Business.
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