Jonah Berger
Jonah Berger is an associate professor of marketing at the University of Pennsylvania’s Wharton School of Business, recognized for his expertise in social dynamics and consumer behavior. He commented on a recent study about the nature of coolness, emphasizing the importance of empirical research in understanding social constructs and the attributes that contribute to being perceived as cool.
Not in the pool (under ¢1).
Recent news mentions
Jonah Berger is a marketing professor at the University of Pennsylvania and author of the book Contagious.
María Pombo, el posaborto y los ‘boomers’: por qué hablamos de lo que hablamos | Ideas
Spain· 2025-10-10
Jonah Berger, a marketing professor at the University of Pennsylvania, shows that emotionally charged news is more read and shared.
Como eu, você e todos nós estamos nos transformando em uma nuvem de dados. E isto não é nada bom
Brazil· 2025-07-22
Jonah Berger is an associate professor of marketing at the University of Pennsylvania’s Wharton School of Business.
‘Cool’ people tend to have these six things in common, study finds
United States· 2025-07-04
