Todd Pezzuti
Todd Pezzuti is an associate professor of marketing at Universidad Adolfo Ibáñez in Chile, known for his research on personality traits associated with perceived 'coolness.' His recent study, published in the Journal of Experimental Psychology, identified six key traits that define coolness across different cultures, highlighting the universal appeal of extroversion, hedonism, and adventurousness.
Not in the pool (under ¢1).
Recent news mentions
Todd Pezzuti is the lead author of a study on coolness.
Can I learn to be cool – even though I am garrulous, swotty and wear no-show socks? | Life and style
United Kingdom· 2025-10-30
Todd Pezzuti is an associate professor at the Business School of Universidad Adolfo Ibáñez.
What makes a person cool? Global study has some answers | News
Jamaica· 2025-07-28Todd Pezzuti is an associate professor of Marketing at Adolfo Ibáñez University in Chile, studying how social influence shapes collective thought.
La ciencia de lo ‘cool’: las seis actitudes que te hacen irresistible (en cualquier parte del mundo) | Ciencia
Spain· 2025-07-15
Todd Pezzuti led a joint Chilean-US study on the concept of cool.
The psychology of being cool - Life News
New Zealand· 2025-07-13
Todd Pezzuti is another author of the research who discusses the properties of cool people.
Ako byť cool? So šiestimi vlastnosťami sa musíte narodiť
Slovakia· 2025-07-13
Todd Pezzuti is an associate professor of marketing at Universidad Adolfo Ibáñez in Chile who was a co-lead researcher on the study.
‘Cool’ people tend to have these six things in common, study finds
United States· 2025-07-04
