Todd Pezzuti
Todd Pezzuti is an associate professor of marketing at Universidad Adolfo Ibáñez in Chile, known for his research on personality traits associated with perceived 'coolness.' His recent study, published in the Journal of Experimental Psychology, identified six key traits that define coolness across different cultures, highlighting the universal appeal of extroversion, hedonism, and adventurousness.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Slovakia | 1 | 7.00 | 0.06% | +0% | 5,459,642 | 3,229 | $110,000 | 65$ |
| New Zealand | 1 | 7.00 | 0.06% | +0% | 4,822,233 | 2,867 | $210,000 | 125$ |
| Spain | 1 | 8.00 | 0.06% | +0% | 46,754,778 | 28,932 | $1,400,000 | 866$ |
| Jamaica | 1 | 7.00 | 0.07% | +0% | 2,961,167 | 2,078 | $15,000 | 11$ |
| Totals | 4 | 59,997,820 | 37,106 | $1,735,000 | 1,067$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Jamaica:
Todd Pezzuti is an associate professor at the Business School of Universidad Adolfo Ibáñez.
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Spain:
Todd Pezzuti is an associate professor of Marketing at Adolfo Ibáñez University in Chile, studying how social influence shapes collective thought.
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New Zealand:
Todd Pezzuti led a joint Chilean-US study on the concept of cool.
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Slovakia:
Todd Pezzuti is another author of the research who discusses the properties of cool people.
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United States:
Todd Pezzuti is an associate professor of marketing at Universidad Adolfo Ibáñez in Chile who was a co-lead researcher on the study.
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