Karissa Hughes

Karissa Hughes is a 31-year-old entrepreneur from Madeley, Telford, who founded the Bouji Store in 2017, initially selling clothes online through social media platforms like TikTok. Recently, she opened her first permanent shop on Crown Street in Wellington after receiving a Pride in Our High Street start-up grant from the Telford and Wrekin Council. A mother of three, Hughes aims to enhance customer interaction by establishing a physical retail presence, believing that Wellington's vibrant high street is an ideal location for her business.