Ramon van Meer

Ramon van Meer

entrepreneur Netherlands

Ramon van Meer is a Netherlands-born entrepreneur known for his innovative approach to consumer products and his appearance on the television show Shark Tank, where he successfully pitched a color-changing kitty litter. Currently, he is the founder of Afina, a Texas-based brand specializing in shower heads equipped with copper-zinc-based filters. Van Meer has been at the forefront of discussions surrounding U.S.-China trade relations, particularly in light of the tariffs imposed by former President Donald Trump. He recently conducted an experiment to gauge consumer willingness to pay more for American-made products, which revealed a stark contrast between consumer intentions and actual purchasing behaviors.

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Recent Mentions

United States United States: Ramon van Meer is the founder of Afina, which sells a shower head that filters chemicals and heavy metals out of tap water. 5

Fox News: Business owner tests whether customers will pay for 'Made in USA'

Canada Canada: Ramon van Meer is a Netherlands-born serial entrepreneur who successfully pitched a colour-changing kitty litter on the television show Shark Tank last year. 6

The Globe and Mail: Buy American or buy China? This business tested shoppers’ readiness to spend more – with surprising results