Roberto Goizueta
executiveMaleb. 19310.0Global Dominance: 0.00%
Roberto Goizueta was the CEO of Coca-Cola from 1980 until his death in 1997. Born in Cuba, he is credited with transforming the company into a global powerhouse, emphasizing branding and marketing strategies that solidified Coca-Cola's status as a leading beverage company.
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Roberto Goizueta was the CEO of Coca-Cola who launched the New Coke in 1985.
Quando anche i grandi marchi spiazzano: Ferrari, il caso della New Coke (e come Coca Cola ne emerse ancora più forte)Corriere della Sera·
Italy· 2026-05-28
Italy· 2026-05-28
Roberto Goizueta was born in Cuba but became an American citizen and served as CEO of Coca-Cola.
Brasileiro ou americano? Coca-Cola faz questão de dizer que novo CEO nasceu nos EUAO Globo·
Brazil· 2025-12-12
Brazil· 2025-12-12
