Shirley Lozada
Shirley Lozada is the director of the Advertising and Marketing program at Universidad Franz Tamayo (Unifranz). She specializes in political marketing strategies, emphasizing the importance of adapting candidates' images and messages to resonate with voters. Lozada's work illustrates how effective marketing can play a crucial role in the success of outsider political campaigns in today's complex electoral landscape.
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Bolivia:
Shirley Lozada is the director of the Advertising and Marketing career at Unifranz.
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