Tim Ford
Tim Ford is the CEO of Treasury Wine Estates, a leading global wine company headquartered in Australia. Under his leadership, the company has focused on premium and luxury wine brands, including the iconic Penfolds. Ford has been instrumental in navigating the challenges faced by the wine industry, particularly the declining interest in cheaper wines. He recently announced the decision to retain the company's lower-priced brands after failing to secure acceptable offers for their sale, emphasizing the need to maintain these brands despite shifting consumer preferences.
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Australia:
Tim Ford announced he would step down as chief executive of Treasury Wine Estates later this year.
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Australia:
Tim Ford is the boss of Treasury Wines.
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Australia:
Tim Ford is the CEO of Treasury Wine Estates who has ruled out the possibility of axing the lower-priced wine brands.
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