Urs Loher

Urs Loher

business executive Switzerland

Urs Loher is a prominent figure in the Swiss defense industry, serving as the head of a major arms company. He has been vocal about the impacts of recent geopolitical developments, particularly the Ukraine conflict, on Switzerland's arms export regulations. Loher has expressed concerns regarding the diminishing trust from countries like Germany, which are vital to the Swiss military sector, and has called for a reevaluation of current policies to ensure the survival of the industry.

Global Media Ratings
Dominance
0.00%
Persistence
1 wks
Reach
26,347
Power
2,131$
Sentiment
5.33
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 3 5.33 0.28% +10% 8,654,622 26,347 $700,000 2,131$
Totals 3 8,654,622 26,347 $700,000 2,131$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Urs Loher, the head of armaments, commented on Switzerland's procurement priorities from the USA. 5

Neue Zürcher Zeitung: Welche Optionen bleiben der Schweiz?

Switzerland Switzerland: Urs Loher explains the reasons behind the decision to procure the P320 despite it failing the troop suitability test. 6

Neue Zürcher Zeitung: SIG Sauer P320 im Fokus: Truppentauglichkeit und Herstellung

Switzerland Switzerland: Urs Loher, the head of armaments, provided updates on the status of the reconnaissance drones and their operational challenges. 6

Neue Zürcher Zeitung: F-35 oder Patriot: der Status der VBS-Grossprojekte

Switzerland Switzerland: Urs Loher is the head of armaments who explained the responsibility for the current situation lies with the supplier Elbit. 5

Neue Zürcher Zeitung: Warum weniger Perfektion nötig ist

Switzerland Switzerland: Urs Loher is the head of armaments who indicated the potential cancellation of the drone project. 5

Neue Zürcher Zeitung: VBS-Chef Pfister speckt Drohnenprojekt ab

Switzerland Switzerland: Urs Loher is the head of armaments who stated that he was surprised by the US government's concession regarding fixed prices. 5

Neue Zürcher Zeitung: Warum sich die Schweiz beim Fixpreis irrte

Switzerland Switzerland: Urs Loher is the head of armaments who recently spent time in the USA discussing the procurement of F-35 jets. 6

Neue Zürcher Zeitung: Zollstreit Schweiz - USA: Bundesrat setzt auf Verhandlungen

Switzerland Switzerland: Urs Loher, the head of armaments, suggested the possibility of abandoning the 300-million project due to ongoing development issues. 5

Neue Zürcher Zeitung: Kampf um Vertrauen und Millionen