Zoe Scaman

Zoe Scaman is a marketing expert and commentator who has been vocal about the implications of public relations strategies in shaping narratives around sensitive political issues. She has analyzed the tactics employed by firms like Stagwell Global in their efforts to manage Israel's image amidst allegations of genocide in Gaza. Scaman's insights on propaganda and its ability to distort public perception have positioned her as a critical voice in discussions about ethics in marketing and communication, particularly in contexts of conflict and human rights.