
Zoe Scaman
marketing expertFemale0.0Global Dominance: 0.00%
Zoe Scaman is a marketing expert and commentator who has been vocal about the implications of public relations strategies in shaping narratives around sensitive political issues. She has analyzed the tactics employed by firms like Stagwell Global in their efforts to manage Israel's image amidst allegations of genocide in Gaza. Scaman's insights on propaganda and its ability to distort public perception have positioned her as a critical voice in discussions about ethics in marketing and communication, particularly in contexts of conflict and human rights.
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Recent news mentions
Zoe Scaman is a marketing expert who has been outspoken about Stagwell’s work.
US marketing companies are helping to rebrand the genocide in Gaza | Arwa MahdawiThe Guardian·
United Kingdom· 2025-09-26











