Annemarie Swijtink

Annemarie Swijtink

CEO Canada

Annemarie Swijtink is the CEO of McDonald’s Canada, where she plays a pivotal role in steering the company through economic challenges. Under her leadership, McDonald's Canada has responded to the financial pressures faced by consumers by lowering the prices of its value meals and expanding discounted menu options. Swijtink emphasizes the importance of providing affordability to customers, particularly as many Canadians are reducing their dining-out frequency due to rising living costs. With over 26 years of experience in the restaurant industry, she is well-versed in navigating economic fluctuations and their impact on consumer behavior.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
100,988
Power
4,517$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Canada 3 7.00 0.27% +0% 38,005,238 100,988 $1,700,000 4,517$
Totals 3 38,005,238 100,988 $1,700,000 4,517$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Canada Canada: Annemarie Swijtink, the CEO of McDonald's Canada, stated that the company is lowering its value-meal prices to respond to consumers’ affordability concerns. 8

The Globe and Mail: McDonald’s lowering value meal prices as cash-strapped customers cut back on dining out