Bjørn Gulden
Bjørn Gulden is the CEO of Adidas, a position he has held since January 2022. Under his leadership, the company has experienced significant growth, reporting a remarkable increase in revenue and operational profit in 2024. Gulden's tenure has also seen the signing of high-profile athletes and partnerships, which have revitalized the brand. However, his leadership has faced criticism amid internal challenges and a crisis within the supervisory board.
Not in the pool (under ¢1).
Recent news mentions
Bjørn Gulden is the CEO of Adidas and has extended his contract until December 31, 2030.
Adidas: Springer-Chef Döpfner wird neuer Aufsichtsrat - Wirtschaft
Germany· 2026-03-04
Bjørn Gulden is the CEO of Adidas involved in discussions about public transport in Herzogenaurach.
Drei-Städte-Tram über Herzogenaurach: Hat Adidas-Chef Gulden mit Stellenverlagerung gedroht? - BayernGermany· 2026-01-23
Bjørn Gulden, Adidas' Norwegian CEO, has not responded to inquiries regarding the controversy.
Stjernedesigner beklager skandalesandal fra Adidas
Norway· 2025-08-11
Bjørn Gulden left Puma and took over at Adidas in January 2023.
Warum nicht nur Zahlen zählen
Switzerland· 2025-08-01
Bjørn Gulden is the CEO of Adidas who has improved the company's performance since January 2023.
Puma erwartet Verlust statt Millionengewinn und ruft Neustart ausSwitzerland· 2025-07-25
Adidas CEO Bjørn Gulden stated that a final decision cannot be made at this time.
Was ist die beste Sportmarken-Aktie?Switzerland· 2025-06-16
CEO Bjørn Gulden of Adidas expressed concerns about rising production costs due to Trump's tax policies.
Những công ty sẽ tăng giá bán vì thuế của ông Trump
Vietnam· 2025-05-26
Bjørn Gulden is the CEO of Adidas who commented on the potential for price increases due to higher tariffs.
Παπούτσια, παιχνίδια, αυτοκίνητα: Ποιες εταιρείες θα αυξήσουν τις τιμές λόγω των δασμών Τραμπ
Greece· 2025-05-25
Bjørn Gulden is the CEO of Adidas, whose stock price has risen significantly since his appointment.
Nike sorely misses spirit of the great Steve Prefontaine as running values tumble – The Irish Times
Ireland· 2025-05-25
Adidas CEO Bjørn Gulden said in an earnings release that cost increases due to higher tariffs will eventually cause price increases.
These companies will raise prices because of Trump’s tariffs
United States· 2025-05-24
Bjørn Gulden is mentioned as the CEO of Adidas who appears in a tracksuit.
Merz würde in der Wirtschaft mit seinem autoritären Führungsstil scheitern - WirtschaftGermany· 2025-05-09
Bjørn Gulden is mentioned as the CEO of Adidas who has adopted a casual dress code.
In der Wirtschaft würde Merz mit seinem autoritären Führungsstil scheitern - WirtschaftGermany· 2025-05-09The Adidas CEO said earlier this week that cost increases due to higher tariffs 'will eventually cause price increases' in the US.
Analysis: US tariffs could make Europe ‘Great Again’ by lowering pricesUnited States· 2025-05-02
Bjørn Gulden was the former CEO of Puma who switched to Adidas two and a half years ago.
Puma holt einen neuen Chef - vom Konkurrenten Adidas - WirtschaftGermany· 2025-04-03Bjørn Gulden is the CEO of Adidas and has been presenting impressive financial results.
Adidas feiert – aber hinter den Kulissen rumort es - WirtschaftGermany· 2025-03-05
