Bjørn Gulden
Bjørn Gulden is the CEO of Adidas, a position he has held since January 2022. Under his leadership, the company has experienced significant growth, reporting a remarkable increase in revenue and operational profit in 2024. Gulden's tenure has also seen the signing of high-profile athletes and partnerships, which have revitalized the brand. However, his leadership has faced criticism amid internal challenges and a crisis within the supervisory board.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 5.00 | 0.03% | +0% | 331,002,651 | 103,084 | $21,000,000 | 6,540$ |
| Greece | 1 | 5.00 | 0.07% | +0% | 10,423,054 | 7,129 | $190,000 | 130$ |
| Ireland | 1 | 6.00 | 0.07% | +0% | 5,030,000 | 3,422 | $5,100 | 3$ |
| Vietnam | 1 | 5.00 | 0.16% | +0% | 97,338,583 | 154,751 | $340,000 | 541$ |
| United Kingdom | 1 | 5.00 | 0.04% | +0% | 67,886,011 | 28,476 | $2,700,000 | 1,133$ |
| Totals | 5 | 511,680,299 | 296,862 | $24,235,100 | 8,347$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Vietnam:
CEO Bjørn Gulden of Adidas expressed concerns about rising production costs due to Trump's tax policies.
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Greece:
Bjørn Gulden is the CEO of Adidas who commented on the potential for price increases due to higher tariffs.
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Ireland:
Bjørn Gulden is the CEO of Adidas, whose stock price has risen significantly since his appointment.
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United States:
Adidas CEO Bjørn Gulden said in an earnings release that cost increases due to higher tariffs will eventually cause price increases.
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Germany:
Bjørn Gulden is mentioned as the CEO of Adidas who appears in a tracksuit.
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Germany:
Bjørn Gulden is mentioned as the CEO of Adidas who has adopted a casual dress code.
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United States:
The Adidas CEO said earlier this week that cost increases due to higher tariffs 'will eventually cause price increases' in the US.
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Germany:
Bjørn Gulden was the former CEO of Puma who switched to Adidas two and a half years ago.
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Germany:
Bjørn Gulden is the CEO of Adidas and has been presenting impressive financial results.
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