Bjørn Gulden
Bjørn Gulden is the CEO of Adidas, a position he has held since January 2022. Under his leadership, the company has experienced significant growth, reporting a remarkable increase in revenue and operational profit in 2024. Gulden's tenure has also seen the signing of high-profile athletes and partnerships, which have revitalized the brand. However, his leadership has faced criticism amid internal challenges and a crisis within the supervisory board.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Germany | 1 | 5.00 | 0.07% | +0% | 83,783,942 | 59,003 | $3,845,000 | 2,708$ |
| Spain | 1 | 5.00 | 0.06% | +0% | 46,754,778 | 25,774 | $1,400,000 | 772$ |
| Totals | 2 | 130,538,720 | 84,777 | $5,245,000 | 3,480$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Germany:
Bjørn Gulden was the former CEO of Puma who switched to Adidas two and a half years ago.
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Germany:
Bjørn Gulden is the CEO of Adidas and has been presenting impressive financial results.
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