Bjørn Gulden
Bjørn Gulden is the CEO of Adidas, a position he has held since January 2022. Under his leadership, the company has experienced significant growth, reporting a remarkable increase in revenue and operational profit in 2024. Gulden's tenure has also seen the signing of high-profile athletes and partnerships, which have revitalized the brand. However, his leadership has faced criticism amid internal challenges and a crisis within the supervisory board.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Switzerland | 1 | 5.00 | 0.09% | +0% | 8,654,622 | 7,839 | $700,000 | 634$ |
| Totals | 1 | 8,654,622 | 7,839 | $700,000 | 634$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Norway:
Bjørn Gulden, Adidas' Norwegian CEO, has not responded to inquiries regarding the controversy.
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Switzerland:
Bjørn Gulden left Puma and took over at Adidas in January 2023.
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Switzerland:
Bjørn Gulden is the CEO of Adidas who has improved the company's performance since January 2023.
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Switzerland:
Adidas CEO Bjørn Gulden stated that a final decision cannot be made at this time.
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Vietnam:
CEO Bjørn Gulden of Adidas expressed concerns about rising production costs due to Trump's tax policies.
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Greece:
Bjørn Gulden is the CEO of Adidas who commented on the potential for price increases due to higher tariffs.
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Ireland:
Bjørn Gulden is the CEO of Adidas, whose stock price has risen significantly since his appointment.
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United States:
Adidas CEO Bjørn Gulden said in an earnings release that cost increases due to higher tariffs will eventually cause price increases.
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Germany:
Bjørn Gulden is mentioned as the CEO of Adidas who appears in a tracksuit.
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Germany:
Bjørn Gulden is mentioned as the CEO of Adidas who has adopted a casual dress code.
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