Bjørn Gulden
Bjørn Gulden is the CEO of Adidas, a position he has held since January 2022. Under his leadership, the company has experienced significant growth, reporting a remarkable increase in revenue and operational profit in 2024. Gulden's tenure has also seen the signing of high-profile athletes and partnerships, which have revitalized the brand. However, his leadership has faced criticism amid internal challenges and a crisis within the supervisory board.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Switzerland | 2 | 7.00 | 0.14% | +10% | 8,654,622 | 13,287 | $700,000 | 1,075$ |
| United Kingdom | 1 | 6.00 | 0.03% | +0% | 67,886,011 | 23,670 | $2,700,000 | 941$ |
| Serbia | 1 | 6.00 | 0.06% | +0% | 8,737,371 | 4,964 | $55,000 | 31$ |
| Montenegro | 1 | 5.00 | 0.06% | +0% | 628,066 | 376 | $5,500 | 3$ |
| Kenya | 1 | 7.00 | 0.06% | +0% | 53,771,296 | 32,530 | $106,000 | 64$ |
| Totals | 6 | 139,677,366 | 74,827 | $3,566,500 | 2,114$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Switzerland:
Bjørn Gulden left Puma and took over at Adidas in January 2023.
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Switzerland:
Bjørn Gulden is the CEO of Adidas who has improved the company's performance since January 2023.
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Switzerland:
Adidas CEO Bjørn Gulden stated that a final decision cannot be made at this time.
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Vietnam:
CEO Bjørn Gulden of Adidas expressed concerns about rising production costs due to Trump's tax policies.
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Greece:
Bjørn Gulden is the CEO of Adidas who commented on the potential for price increases due to higher tariffs.
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Ireland:
Bjørn Gulden is the CEO of Adidas, whose stock price has risen significantly since his appointment.
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United States:
Adidas CEO Bjørn Gulden said in an earnings release that cost increases due to higher tariffs will eventually cause price increases.
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Germany:
Bjørn Gulden is mentioned as the CEO of Adidas who appears in a tracksuit.
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Germany:
Bjørn Gulden is mentioned as the CEO of Adidas who has adopted a casual dress code.
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United States:
The Adidas CEO said earlier this week that cost increases due to higher tariffs 'will eventually cause price increases' in the US.
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