Heloísa Bacellar
Heloísa Bacellar is a renowned chef from São Paulo, celebrated for her expertise in comfort food, particularly homemade cakes. She pioneered the trend of selling homemade-style cakes in 2009, focusing on the emotional connections and nostalgia associated with traditional recipes, such as her memories of baking with her grandmother.
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Heloísa Bacellar comments on the nostalgia associated with Sunday pasta enjoyed at parents' homes.
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