Justine Sacco
Justine Sacco is a former public relations executive who gained notoriety for a tweet that led to her being publicly shamed and losing her job in a viral backlash. Her experience exemplifies the dangers of social media and the rapid escalation of public shaming on the internet, as discussed in Jon Ronson's book on the topic.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 3.00 | 0.06% | +0% | 4,822,233 | 2,817 | $210,000 | 123$ |
| Ireland | 1 | 4.00 | 0.06% | +0% | 5,030,000 | 2,948 | $5,100 | 3$ |
| Totals | 2 | 9,852,233 | 5,765 | $215,100 | 126$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Justine Sacco's life was destroyed after a controversial tweet went viral.
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Ireland:
Justine Sacco made a badly judged tweet that led to her becoming the most hated person on the internet.
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New Zealand:
Justine Sacco is a New York PR executive who lost her job due to a racist tweet that led to public shaming.
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