Justine Sacco
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Justine Sacco is a former public relations executive who gained notoriety for a tweet that led to her being publicly shamed and losing her job in a viral backlash. Her experience exemplifies the dangers of social media and the rapid escalation of public shaming on the internet, as discussed in Jon Ronson's book on the topic.
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Recent news mentions
Justine Sacco was the 'patient zero' for public shaming on Twitter.
From a hub for democratic discourse to a bigoted, toxic sinkhole – The Irish TimesThe Irish Times – major Irish daily, est. 1859·
Ireland· 2026-01-18
Ireland· 2026-01-18
Justine Sacco's life was destroyed after a controversial tweet went viral.
Coldplay concert affair exposes privacy struggles in digital age – The Front PageThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-07-23
New Zealand· 2025-07-23
Justine Sacco made a badly judged tweet that led to her becoming the most hated person on the internet.
The Coldplay couple sit in the virtual dock, victims of online mob justice – The Irish TimesThe Irish Times – major Irish daily, est. 1859·Ireland· 2025-07-23
Ireland· 2025-07-23
Justine Sacco is a New York PR executive who lost her job due to a racist tweet that led to public shaming.
The shame game: The legal lines of public humiliationThe New Zealand Herald – country’s largest newspaper, est. 1863·New Zealand· 2025-03-04
New Zealand· 2025-03-04
