Michele Ferrero

Michele Ferrero

businessman Italy

Michele Ferrero was an influential Italian confectioner and businessman, best known as the creator of Nutella, one of the world's most popular spreadable hazelnut creams. Born in 1925, he took over the family business, Ferrero, and expanded it into a global powerhouse in the confectionery industry, known for products like Ferrero Rocher and Kinder Chocolate. His innovative approach and marketing strategies revolutionized the chocolate market, making Ferrero a household name. Ferrero passed away on February 14, 2015, leaving behind a legacy of culinary creativity and success in the global food industry.

Born on Apr 04, 1925 (99 years old)

Global Media Ratings
Dominance
0.01%
Persistence
1 wks
Reach
210,617
Power
5,930$
Sentiment
8.45
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Italy 2 9.00 0.06% +10% 60,461,826 42,080 $2,000,000 1,392$
United States 1 8.00 0.02% +0% 331,002,651 59,298 $21,000,000 3,762$
Brazil 1 9.00 0.05% +0% 211,049,527 109,239 $1,500,000 776$
Totals 4 602,514,004 210,617 $24,500,000 5,930$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Rivella worked closely with Ferrero's son, Michele Ferrero, who took over the family business. 8

Fox News: 'Father of Nutella' Francesco Rivella dies at age 97

Brazil Brazil: Michele Ferrero was the founder of Ferrero and the right-hand man of Francesco Rivella. 9

O Globo: Francesco Rivella, o ‘Pai da Nutella’, morre aos 97 anos